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Lone Ranger Content Marketing
Chapter 1: Tools for Mere Mortals Riding the range in search of leads... Content marketing – tailoring stories, blogs, case studies, videos, etc. to move prospects toward a purchase – is exploding as...
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Content Marketing Goes In Before the Message Goes Out
Back when I was a kid, a consumer electronics giant named Zenith had a tag line “The quality goes in before the name goes on.” The message was, of course, that quality was designed in from the ground...
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Selling “Digital?” Think People and Business
I was recently with a major client and their writing team reviewing content plans for 2016 when the D-word – digital – came up. Everyone agreed it’s a catch-all buzzword that can mean almost anything...
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